Amazon Mexico and Made in Quintana Roo collaborate to market and sell regional goods
For the purpose of promoting locally produced goods, the state of Quintana Roo has partnered with Amazon Mexico. On April 21, a letter of intent for the marketing and promotion of goods from Micro, Small and Medium Businesses (MiPyMEs) was signed through the Secretariat of Economic Development (SEDE). State handicrafts are also included in the letter of intent.
The head of SEDE, Karla Almanza López, noted that the letter of intent was signed with Renata Arvizu Manzano, a representative of the Amazon Mexico Marketplace, and Ken Salazar, the US ambassador to Mexico, participated as a witness of honor.
According to Almanza López, the government encourages new opportunities for MiPyMEs and artisans to expand the marketing and promotion of their products on a national and international level through this agreement.
She emphasized that Amazon Mexico will work on projects like setting up ongoing training programs for integrating businesses into the Amazon Store.
They will also offer support for businesses looking to expand outside of Mexico and export to other nations using the Amazon Global Sales program, as well as training so that artisan companies can start selling online through the Amazon Handmade category.
The Lógralo Online program uses a six-week online curriculum with exclusive content, mentoring with leaders and specialists, and cash prizes for winning projects to assist entrepreneurs in expanding their businesses, digitizing their sales channels, and selling on Amazon.
Additionally joining the agreement were the states of Campeche, Chiapas, Oaxaca, Tabasco, Yucatán, and Veracruz.