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Island of Cozumel awarded Magic Town title

By Tribune Travel

June 27, 2023

The island of Cozumel has been designated as a Magic Town following a thorough review. The island’s new title was revealed on Monday by the Mexican government’s secretary of tourism.

There were 123 applications from 27 states. The Technical Evaluation and Verification Committee carefully examined all 45 applications and chose those that fully met the requirements.

One of those applicants was Cozumel. The Cozumel City Council unanimously agreed in June to move forward with the procedures for the program’s Magic Towns inclusion.

This is a very important day for Mexico’s tourism industry because it expands and diversifies the country’s already massive tourist offering by adding new Magical Towns.

With their natural, cultural, and gastronomic wealth, they will be significant travel motivators starting today. This will draw in more tourists, which will increase economic activity, investment, and employment to the advantage of the local population.

Mexico now has 177 Magical Towns, tourist destinations that both domestic and international visitors from all over the world prefer due to their natural features, community life, customs, and traditions.

The “Pueblos Mágicos” brand implies an annual increase of 8% in the destination’s Gross Census Added Value, and Sectur will also keep promoting these places via the Magic Color Routes initiative.

Governor Mara Lezama acknowledged the island’s new distinction on Monday. “We are moved to announce that Cozumel has evolved into a Magical Town. Congratulations to Cozumel’s residents, and please join us in admiring the magnificent island of the swallows.”

Cozumel is Quintana Roo’s fourth Magic Town. The island joins Tulum, Isla Mujeres and Bacalar.





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