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Los Cabos to become a Magic Town no more

By Tribune Travel

July 12, 2023

With the inclusion of Santa Rosalia, Mulegé, in the “Pueblos Mágicos” program, Los Cabos City Hall has been interested in including Santiago, Miraflores, and San José del Cabo in this distinction as well.

The Sectur, however, chooses the towns that can hold the distinction through a selection procedure authorized by institutions connected to tourism, not the local or state governments, who do not decide which cities can be “Magical Towns”.

The Secretariat of Tourism and Economy (Setue) of Baja California Sur stated that San José del Cabo does not meet the requirements because it is already a consolidated destination, despite the desire of the City Council of Los Cabos that the delegations of Santiago, Miraflores, and the municipal capital of San José del Cabo be part of the “Pueblo Mágico” distinctive.

The initiative is intended for developing tourism sites that want to grow over the long run.

San José del Cabo is already a city that, in our opinion, is in a great location. The Pueblo Magico brand or logo, which receives more than two million visitors annually, is intended for developing locations, for little towns with tourism aspirations. The program’s final goal is to instill a sense of business responsibility among the entrepreneurs so they may use and profit from the brand.

Todos Santos, Loreto, and most recently Santa Rosalia are the three Magic Towns that currently exist in Baja California Sur. It’s an interesting fact that Loreto is the only Magic Town in all of Mexico with an international airport.





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