Boosting Vallarta’s tourism promotion at MXLAN 2024 Festival in McAllen, Texas

Puerto Vallarta is the honored guest at the 2024 MXLAN Festival in McAllen, Texas, showcasing Mexico and Latin America’s creativity and talent. This partnership aims to boost summer tourism and restore direct connectivity between the two destinations.

With 200 exhibitors and 100,000 expected attendees, Puerto Vallarta promotes its art, culture, and gastronomy. Notably, its signature drink, raicilla, has garnered attention for its cultural significance. Municipal officials and entrepreneurs are actively promoting the destination and its products.

Through a tourist information booth at the convention center, efforts are made to attract more visitors. This collaborative event runs at the beginning of May.

LLM