Vallarta-Riviera Nayarit joint marketing to continue in 2023
The Secretary of Tourism of Jalisco, Vanessa Perez Lamas, informed that there are conditions for the joint campaign between Puerto Vallarta and Riviera Nayarit to continue next year, although she will ask her counterpart from Nayarit to increase the investment to one million dollars.
According to the official, Puerto Vallarta does not have any debts with commercial partners, as Riviera Nayarit does.
He said that Puerto Vallarta will continue its promotional efforts if the joint campaign was to end.
In keeping with the ongoing strategic effort that both tourism brands are doing to attract more visitors, this bilateral exchange enhances the promotion of both Mexican Pacific tourist sites at a global level (primarily in the United States, Canada, and Europe).