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Fiturca using budget effectively

By Luis Castrejón

October 13, 2022

The Los Cabos Tourism Trust (Fiturca) and the local Congress are still negotiating to raise the lodging tax, which is presently 3%, by 1%. Rodrigo Esponda Cascajares, director of Fiturca, stated that he is in discussions with lawmakers to further examine this suggestion.

Currently, Fiturca has a budget of about 200 million pesos, all of which are committed to initiatives that position and promote the travel destination. The trust emphasizes that all operations, both locally and internationally, are completely transparent and efficient in order to benefit Los Cabos, noting that the 20% rise in visitor arrivals has been recorded as a result of the communication and advertising efforts.

Also read: Facemasks no longer mandatory on Mexican airplanes

Rodrigo Esponda, Fiturca Director
Rodrigo Esponda, Fiturca Director

We have been attending talks with the Baja California Sur legislative body and several state government entities. Fiturca does not set public policy; instead, we are highly respectful of the decisions made by the authorities. We are a technical organization devoted to marketing and promotion. We responded to a request for our technical advice by providing examples. We can demonstrate how the resources are being used with the greatest clarity, efficiency, and commercial acumen to benefit not only Los Cabos but the entire Baja California Sur region.

Some of the findings that have been provided to state officials include the more than 3.2 million tourists anticipated by 2022, a fare average of more than $465, and an 80% growth in private aviation.

A significant ally in getting hygiene and quality certificates, which were the major points of presentation during the Covid-19 Health Alert, is the Fideicomiso Privado para la Promoción Turstica de Los Cabos (FIPROTUR), which has more than 77 firms and a 50-million-peso budget.

With information from Tribuna de Los Cabos.





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