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Baja California Sur, beyond sun and sea

By Tribune Travel

December 19, 2023

The state of Baja California Sur is a popular destination thanks to Los Cabos, La Paz and other tourist spots. However, in recent times there has been a trend to offer experiences of different kinds. These trends have created a boom in the state. There are several reasons responsible, among them:

Baja 1000

A key element for the arrival of tourism in this state has been the realization of gastronomic and sporting events. Such is the case of the historic Baja 1000, which started from La Paz for the first time. During this event, hotel occupancy was 100 percent. The capital welcomed thousands of people from different parts of the world.

Baja 1000 fans in La Paz


Score International, the organizer of this race, has thought of Baja California Sur to create a unique circuit in the state. Negotiations are expected to begin in early 2024. An event of this magnitude could further position the destination.

Hotel occupancy

A few days before the end of the year, hotel occupancy is between 80 and 85 percent. It is expected to reach 90 percent by the end of 2023. December is one of the highest seasons for foreign tourist arrivals. This state is one of the most important tourist destinations in the country.



Baja California Sur maintains an annual average occupancy rate of 70 percent. This is higher than the national average of 56 percent. This makes it one of the most important sun and beach destinations after Cancun.

Air connectivity

In terms of connectivity, in 2024 the state will continue to work on connecting more international destinations. The Municipality of La Paz is in talks with several airlines. A Volaris flight to Los Angeles is expected to begin next year.

They are also working on other emerging markets. An important option is the European market with a flight from Madrid. In its third season, this connection has been successful.

Airplanes parked at Los Cabos Airport


The Guatemalan market is also a great opportunity with the Cancun – San Jose del Cabo flight. This would be the main route to connect back and forth with Guatemala,

The destination is receiving a great boost in terms of cultural, rural and sports tourism. Baja California Sur has much more to offer than sun and sand. If you are thinking of visiting the state, it is important to know that you can enjoy all kinds of travel experiences here.





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