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Mastering Social Media: How Local Women Entrepreneurs Amplify Their Brand Online

By Laura McGregor

September 13, 2023

Puerto Vallarta, a paradise between the shimmering Pacific and the majestic Sierra Madre Mountains, is a haven for sun-seekers, culture enthusiasts, and a bustling community of innovative women entrepreneurs. These trailblazing women understand that the power of digital outreach, primarily through social media, is paramount to the success of their ventures.

Here’s a glimpse into how these local women are making waves online and tips on how you, too, can master the world of social media.

The Power of Authentic Storytelling

Gone are the days when businesses could simply throw up a logo and expect customers to flock. Today’s online audience craves connection. Puerto Vallarta’s female entrepreneurs excel in this realm, leveraging their personal stories to foster genuine relationships.

Whether it’s sharing the journey of sourcing local materials or celebrating a team member’s birthday, authenticity helps brands stand out in a cluttered digital landscape.


Woman by a window using her mobile telephone

Visual Mastery: Instagram and Pinterest

Given Puerto Vallarta’s scenic beauty, it’s no surprise that local businesses thrive on visual platforms like Instagram and Pinterest. Entrepreneurs capitalize on vibrant colours, picturesque landscapes, and the area’s rich culture.

Beyond scenic vistas, the headshot is an under sung hero of personal branding. For solo entrepreneurs, a captivating, professional headshot can be a game-changer. It not only establishes credibility but also forges a connection with the audience.

For those searching for outstanding photography, look no further than Ashlee Werner of Nomad Family Photo Group or Jazmina Alzaiat of awakeabroadmedia.com, renowned for their ability to capture one’s essence and professionalism.

In the age of video content, consider adding a dynamic twist to your branding with an Animated Business Card or Profile Video. Imagine a sit-down interview where you passionately discuss your company’s mission, vision, and the heart behind your work.

Intersperse this with captivating shots of your products or services, and you have a potent branding tool. This isn’t just a video; it’s an invitation into your world. Such videos can be prominently featured on your website and peppered across social media channels.

And always remember: people buy from people. Putting your face and story out there is more than just marketing; it’s creating a bond. You’re not just selling a product or service but offering a piece of yourself.

And who better to help you craft these than Corie DuChateau. As she recently pointed out, “Your customers aren’t just buying a product but investing in you. Make sure they see the best, most authentic version of yourself”.


Women at a table working on their laptops

Collaborate to Elevate

Local collaboration is the beating heart of Puerto Vallarta’s business community. Women entrepreneurs often collaborate on giveaways, joint events, or simply by sharing each other’s content. By doing so, they tap into each other’s audiences, leading to a mutual increase in followers and engagement.

A shining example of such innovative collaboration is Erin Neff’s “Intention Project.” As a local life coach, Erin embarks on a unique initiative where she encourages individuals to participate in creating videos. Over five days, these daily videos become more than just content. They are journeys of self-discovery.

Participants are immersed in a transformative experience with her guidance and coaching, learning to focus their thoughts and reshape their thought patterns. Through the “Intention Project,” a community was created and uplifted, and a plethora of genuine, enlightening, and engaging content was produced. It shows that the results can be profound and far-reaching when creativity meets collaboration.

Embrace the Algorithm, Don’t Fight It

Algorithms, especially on platforms like Facebook and Instagram, might seem to need to be improved. However, savvy entrepreneurs use them to their advantage. They consistently engage with their audience, ask questions, and create shareable content. This ensures their posts receive optimal visibility.

Navigating Expat Facebook Groups: The Local Goldmine

Among the numerous social media strategies employed, a unique, hyper-local approach has shown tremendous promise: leveraging Expat Facebook Groups. These groups, catering to the vast expat community in Puerto Vallarta, can be a goldmine for local businesses if navigated correctly.

Here’s a primer on using these groups to your advantage:

  • Identify the Right Groups: Not all groups are created equal. Find those that resonate with your brand and have active, engaged members.
  • Understand the Rules: Most groups have specific days and guidelines for business promotions.
  • Engage First, Promote Later: Engage genuinely with others before you post about your business. Comment on posts, share valuable insights and be a constructive member.
  • Make Your Posts Stand Out: Ensure your post is eye-catching on promotional days. Use vibrant images, craft compelling captions, and include a clear call to action.
  • Respond Promptly: Respond quickly if someone comments or asks a question about your business. Timely engagement can convert a curious browser into a loyal customer.

Here are some Facebook groups to consider joining:


Continuous Learning and Adaptation

In the ever-shifting social media landscape, staying static means falling behind. With the unpredictability of algorithms, the emergence of novel platforms, and the ever-changing tastes of audiences, the key to thriving is relentless adaptation and growth.

Puerto Vallarta’s top women entrepreneurs embrace this ethos wholeheartedly. Their commitment to continuous learning keeps them at the forefront of the digital age.

One outstanding avenue for this learning journey is Dr. Andrea Greiner’s “90 Day Biz Accelerator: Intuitive Offers & Sales.” This transformative 90-day program is more than just a course; it’s a powerful container guiding you to be present and proactive in your business, enabling growth beyond your current horizons.

The program offers invaluable insights on cultivating intuitive offers, amplifying sales, and more. For those committed to their entrepreneurial journey, it’s an investment that promises exponential returns. Dive in and discover the potential that lies within and for your business.

Interested? Use the coupon code ’10off’’ for an exclusive 10% discount. Embrace the future, embrace the growth, and be the change you wish to see in your business.

Offline Initiatives that Power Online Engagement

n the age of social media, offline marketing might seem like an old-school strategy. However, its potential to amplify its online presence is remarkable. When done right, offline initiatives can enhance brand visibility and provide captivating content for social media platforms.

Consider the power of local radio and TV spots. Their reach within the community can provide instant recognition, establishing authority and trust. Participating in podcasts or hosting one can position you as a thought leader in your industry. And let’s not underestimate the gravitas of authoring a book – a timeless testament to expertise and a surefire way to elevate social proof.

Julie-Ann’s newest program at Casa De Influencia highlights the significance of such ventures’ value. The program offers participants an unparalleled opportunity to be a published co-author in the ‘Puerto Vallarta Women of Influence Book.’ This isn’t just about penning down words; it’s a chance to narrate your journey and highlight your brand, product, or service.

But the offerings don’t stop at publishing. Participants will be thrust into a holistic Social Media Amazon Bestseller Book Marketing Campaign. The program also delves into various media spheres, from FM Radio spots to Podcast interviews, YouTube pitch videos, and even newspaper articles.

Additionally, the program encompasses an intensive One Day Content Creation Bootcamp, complete with radio training. Aspiring speakers aren’t left behind, with a dedicated Speaker Training day, setting participants on a path to potentially take part in renowned conference stages.

The journey culminates with an opportunity to participate in an Audition Series for an International Speaking Event and a Business Expo Speaker Spot – complete with an exhibitor display table, perfect for networking and showcasing your business.

This exhaustive and expansive program kickstarts on September 17th. Get in touch with Julie-Ann for more details +52 322 105 5517. Remember, in the era of digitization, sometimes the most authentic stories and impactful engagements arise from stepping out of the online sphere and making a mark in the tangible world. And programs like these are the bridges that seamlessly connect both worlds.

In Conclusion

Social media is no longer a mere option; it’s a necessity for modern businesses. As the digital landscape continually evolves, the women entrepreneurs of Puerto Vallarta stay ahead of the curve, using authenticity, collaboration, and local insights to make their mark.

For those eager to carve a niche in this bustling marketplace, remember: it’s about building connections, being genuine, and always being ready to learn and adapt. The digital world awaits, and Puerto Vallarta’s entrepreneurs are here to conquer it.

Come out and network with us and meet other outstanding local women entrepreneurs.

Engagement in our Facebook and in-person networking groups can substantially boost your networking efforts. Our group offers a platform to meet, learn from, and collaborate with like-minded professionals. Save the date for our next Women’s Networking Puerto Vallarta event.

  • Frequency: Last Thursday of Each Month
  • Date/Location: September 28th, 2023 – The Seahorse Cucina Bar & Lounge Puerto Vallarta. Calle Zaragoza #160 B, cuarto piso, Centro de Vallarta. 48300 Puerto Vallarta, Jalisco, Mexico.
  • Language: English-speaking event, open to all women-owned businesses in the local community
  • Admission: Free

For more information and to stay updated on upcoming events, visit https://www.facebook.com/groups/womensnetworkingpuertovallarta



About the author: Meet Laura McGregor, a trailblazing busy entrepreneur from Vancouver Island, BC, who followed her adventurous spirit travelling for 17 years before landing in beautiful Puerto Vallarta. Alongside co-founding Women’s Networking Puerto Vallarta, she serves as CEO and Co-Founder of @CommissionCrowd—a global remote working platform for B2B commission-only sales professionals and partnering companies. Laura is also the driving force behind local businesses @SelfCareMobileMassageTherapy and @PawsitivelyPerfectDogCare. As a Clinical Hypnotherapist @graciously_disruptive, she remotely guides clients in reframing negative beliefs and fostering transformation.





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