Puerto Vallarta
Share: Tribune Travel facebook-icon Tribune Travel pint-icon Tribune Travel insta-icon
Audience applauding speaker after conference presentation at conference center
Investing in Happiness

The Power of Persuasion: Unleashing Your Influential Potential

By Barbara La Pointe

August 21, 2023

In a rapidly evolving world, where ideas are abundant and competition is fierce, the ability to influence and persuade others stands out as a pivotal skill.

Harvard Business School identifies influencer skills as one of the top competencies required in this decade. Having brilliant ideas alone is not enough; the skill to make those ideas resonate and gain traction is what sets true leaders apart. Today we delve into the art of persuasion, highlighting its importance and providing insights into cultivating this invaluable skill.

The Essence of Influence: Personal Power Over Positional Authority

Influence is a force that transcends job titles and follower counts. Unlike positional authority, which comes from a title or role, personal power is about approaching situations effectively, fostering win-win scenarios, and creating genuine connections. Whether you’re a leader, team member, or aspiring influencer, understanding that influence comes from your actions, intentions, and the value you provide is essential.

The Foundation of Persuasion: Confidence

Confidence is the bedrock of persuasion. The fuel drives your message and empowers you to express your ideas compellingly. Engaging in power poses, a technique backed by research, can boost your confidence significantly.

Remember, confidence is not just verbal; it’s also conveyed through body language, tone, and energy. Aligning these aspects with your message  ensures that your physical presence doesn’t undermine your communication.

The Magnetic Force: Likeability

People are naturally drawn to those they know and like. Being likable is a key ingredient in the persuasion recipe. To enhance your likability, focus on active listening, empathy, and positive interactions. Show genuine interest in others, maintain an open mind, and offer praise when warranted. By fostering authentic relationships, you increase your influence and create a receptive environment for your ideas.

It’s hard to change your habits if you never change the underlying beliefs that led to your past behavior. You have a new goal and a new plan, but you haven’t changed who you are.

– James Clear


The Science of Persuasion: Cialdini’s Six Principles

Renowned psychologist Robert Cialdini developed six principles that underpin the science of persuasion. These principles are potent tools that, when harnessed effectively, can lead to successful influence:


Close-up of a smartphone with a thumb about to click the "Start My Free Trial" button



Reciprocity is the idea that people feel obligated to give back when they receive something. This principle taps into the innate human desire to repay kindness. When you offer value or assistance to others without expecting anything in return, it creates a sense of indebtedness. This sense of obligation can lead individuals to be more receptive to your requests or ideas.

In a business context, offering a free resource, such as an e-book or a webinar, can trigger reciprocity. By providing something of value upfront, you increase the likelihood that people will engage with your content or consider your proposals.


Clock with the text "Last Minute Offer" and a prominent "30% off" discount.



Scarcity capitalizes on the fear of missing out. When people perceive that a product, opportunity, or idea is limited in quantity or availability, they are more motivated to act quickly to secure it. Scarcity triggers a sense of urgency and can prompt individuals to make decisions they might not have otherwise made.

Limited-time offers, exclusive access, and emphasizing the uniqueness of your proposition can leverage the scarcity principle. For example, promoting a “limited edition” product or a time-limited discount can encourage swift action.



Authority leverages the trust and respect people have for experts and credible figures. Individuals are more likely to follow the guidance or recommendations of those they perceive as knowledgeable and authoritative in a particular field. Demonstrating your expertise and credibility can enhance your persuasive impact.

Sharing credentials, industry accolades, or showcasing endorsements from recognized authorities can establish your authority. When people see you as a credible source, they are more inclined to accept your ideas or proposals.


Commitment and Consistency

People naturally strive for consistency in their actions and beliefs. Once they commit to a particular course of action, they are more likely to continue in that direction to align with their previous commitments. This principle taps into the psychology of self-image and the desire to avoid cognitive dissonance.

Start by seeking small, voluntary commitments from individuals that are in line with your ultimate goal. Once they make these initial commitments, they are more likely to continue making choices that align with their previous actions.



People are more inclined to comply with requests from those they like and feel a connection with. Building rapport, finding common ground, and showing genuine interest in others can enhance your likability and influence over them.

Building relationships through active listening, empathy, and positive interactions fosters liking. By creating a friendly and relatable persona, you can make others more receptive to your persuasive efforts.


Woman giving a 5-star review on her phone withrestaurant ratings and reviews displayed


Consensus (Social Proof)

The principle of consensus, also known as social proof, suggests that people tend to follow the actions or decisions of others, especially in uncertain situations. When individuals observe that others have accepted an idea or product, they are more likely to follow suit.

Highlighting testimonials, user reviews, or statistics that demonstrate widespread adoption can leverage social proof. People are more comfortable making decisions when they see that others have already made similar choices.

Incorporating these six principles into your persuasive efforts can significantly enhance your ability to influence others positively and effectively. Remember, responsible and ethical use of these principles is essential to ensure that your influence serves the greater good and leaves a lasting, positive impact on those you interact with.


Responsible Influence: Making a Positive Impact

While wielding influence is powerful, it comes with a responsibility to use it ethically and with good intentions. Your goal should be to create a positive impact on others’ lives and decisions. Approach influence as a tool to uplift and empower, rather than manipulate or exploit. By focusing on the well-being of others, you can ensure that your persuasive efforts contribute to a better world.

The power of persuasion is an indispensable skill for navigating today’s complex and interconnected landscape. Mastering the art of influence allows you to turn your ideas into actions and drive meaningful change. By building personal power, cultivating confidence, enhancing likability, and embracing Cialdini’s principles, you can become a persuasive force for positive transformation. Remember, true influence is not just about changing minds; it’s about touching hearts and leaving a lasting impact.


Barbara is an AMPI Certified Real Estate Agent specializing in Luxury Real Estate in Nayarit and Punta De Mita. She represents some of the finest properties and condominium developments in Nuevo Vallarta, Punta de Mita, and Mexico. As a world traveler with a passion for supporting others, moving to Mexico as a relocation specialist was a natural choice. Originally from Canada, Barbara is delighted with the warmth of her new hometown – both its climate and its people!


If you are thinking of Real Estate, Construction or Development in Banderas Bay then reach out to Barbara La Pointe on her Whats App at 52-322-101-8268 or inspiredlivinginmexico@gmail.com or barbara@fabriscorp.com today.

She’s never too busy to answer a question.





This site uses cookies. If you continue browsing you are giving your consent to accept the Cookies policy & Privacy policy.